Dorcas A. Clodfelter
Copywriter & Content Strategist

REALEATS                                                                                                                                                              2022

Customized Meal Delivery Service

 

Content Strategist/Copywriter for startup customized meal delivery service company providing written content for consumer-facing digital experiences via email marketing, social media, and direct mail.

• Work closely with Art Director and Social Media Manager to develop assets for organic/paid social and email marketing

• Manage email marketing and creation for multiple customer lists with 3P vendor

• Responsible for all copy needs for DTC site, CX use, and packaging

 

OFM/HNI                                                                                                                                                     2018-2022

Multi-Brand Office Furniture Company 

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eCommerce Copy & Content Strategist 

eCommerce Copy & Content Strategist for multiple brands under the OFM/HNI umbrella providing eCommerce content creation for consumer-facing digital experiences.

• Strengthened Amazon content by creating Amazon specific bullets to enable bulk of base content to be visible above the fold

• Increased product conversion rates on Amazon with engaging base and enhanced content and leveraged A/B testing to confirm correct direction

• Implemented Infographic & Feature Graphic creation, with the Graphics team, to elevate PDPs to best in class

• Strengthened Wayfair PDPs by providing specific white label content and onboarding WayMore enhanced content process

• Onboarded, cross-functionally, the syndicated enhanced content solution available via a content management system, Salsify, to provide content to multiple retailers

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Newell Brands/Newell Rubbermaid                                                                                                    2003-2019
Multi-Brand Consumer Goods Company

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eCommerce Content Strategist (2015-2018)
Served as the sole eCommerce Content Strategist for Graco and Baby Jogger brands providing eCommerce content creation for consumer-facing digital experiences. Worked closely with cross-functional teams including marketing, legal, and designers.

• Improved productivity by 10% yearly using Agile methodology leveraging issue and project tracking software JIRA by Atlassian

• Improved content creation process by adopting, and internally championing, a Product Information Management system developed by The Stibo Group

• Minimized litigation risks by working closely with Brand and Legal teams to craft liability disclaimers in layman’s terms for website use

• Increased product conversion rates on Amazon with engaging base and enhanced content and utilizing Search Engine Optimization keywords

• Increased product visibility on Target, BuyBuyBaby, and Walmart through engaging SEO enhanced content utilizing Webcollage, a Product Content Management tool

• Received Target Baby Vendor of the Year 2016 award as part of the cross-functional team recognized for excellence

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Senior QA Analyst, eCommerce (2013-2015)
Managed testing across web and mobile platforms and a team of 3+ testers. Conducted Ad Hoc testing for developers. Created test plans for UI / UX, Usability, UAT, Regression and CTG testing with input from programmers and senior developers.

• Ensured successful site launches and updates by organizing testers, assignments, and running CTG testing

• Streamlined bug reporting process by creating customized error input fields in JIRA to cut down on confusion and ensure key pieces of information were provided to solve reported bugs

• Translated programmer jargon error messages into user friendly error messages easily understood by consumers to provide a superior UX experience

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QA Analyst, eCommerce (2007-2012)
Served as first line of defense within eCommerce department for external customers using various online transactional sites. Managed feedback from customer service to identify site pain points and champion updates. Managed team of 3+ testers comprised of in-house customer service personnel and external contract workers.

• Led QA efforts for touch screen in store kiosks at Bed, Bath & Beyond for Kirsch blinds and shades transactional online configurator

• Reduced in-person training time for the sales staff by composing online accessible training courses and content via Articulate Studio to walk B2B users through transactional site use

• Enhanced Customer Service knowledge of online transactional sites by directly training them on updates and new technology

• Served as Business Process Champion for the eCommerce department during the move to SAP system

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EDUCATION

Bachelor of Arts in English – Technical Writing
East Carolina University, Greenville, NC

• Self-financed all college expenses through part-time employment and student loans

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Computer Skills: Microsoft Office, including Word, PowerPoint, Outlook, and Excel

                                 7+ years of JIRA use for Agile methodology
                                 Well versed in all current social media
                                 Easily learns new software programs

Excellent recommendations available on LinkedIn.

www.linkedin.com/in/dorcas-clodfelter