Dorcas A. Clodfelter
Copywriter & Content Strategist
Enhanced Content
Amazon A+, WebCollage, WayMore, Salsify & Amazon Brand Stores
Enhanced content differs depending on the site or program being used.
Amazon has Premium A+ and Standard A+ options for their enhanced content below the fold. You will see examples of both types of content layouts on the Amazon page.
WebCollage is now known as Syndigo, but has maintained the same features and functionality in terms of syndication and limitations at the retailer level.
WayMore was Wayfair's enhanced content solution before the onboarded Salsify enhanced content to syndicate content directly on Wayfair's PDPs.
Salsify was our PIM solution at OFM. When they opened up the ability to syndicate enhanced content, we were early adopters.
Amazon's Brand Stores give consumers another way to interact with your brand. It also provides a concise location for consumers to find more of your products.